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Nokian Tyres Launches Virtual Green Tire Giveaway
Interactive campaign activates resort partnerships to engage drivers ahead of the winter season.
DAYTON, Tenn. – Nokian Tyres has launched its 2026 Virtual Green Tire Giveaway, an annual campaign built around the company's partnerships with leading mountain resorts across the U.S. and Canada. Through an interactive digital scavenger hunt, participants can compete for weekly tire prizes and a grand-prize mountain getaway. Since its debut in 2023, the program has continued to connect drivers with winter destinations, resort partners, and the Nokian Tyres brand.
Now through November 22, the campaign challenges participants to follow clues shared through Nokian Tyres’ social media channels and participating mountain resort partners to locate a virtual green tire hidden on an interactive map.
"Our resort partnerships help us connect with consumers who embrace winter and seek adventure," said Hans Dyhrman, Director of Marketing, Nokian Tyres. “The Virtual Green Tire Giveaway is an engaging way for Nokian Tyres to reach drivers as they prepare for the winter season, while highlighting the confidence and peace of mind our tires provide."
Throughout the campaign, Nokian Tyres will reveal a new resort destination and set of clues each week. Weekly winners will receive a free set of Nokian Tyres tires, and runners-up will win resort lift ticket vouchers. On November 23, one grand prize winner will be randomly selected to receive a three-night mountain getaway.
Follow Nokian Tyres’ North America Facebook and Instagram channels for more on the featured resort destinations and clues. For complete details and to participate, visit www.nokiantyres.com/gtg. French-speaking Canadians can participate at fr.nokiantyres.ca/CVPV. See official rules: Virtual Green Tire Giveaway Official Rules
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For more information:
Nokian Tyres, Inc.
Hans Dyhrman, Director of Marketing
802-764-9075
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About Nokian Tyres
Nokian Tyres’ purpose is to make the world safer by reinventing tires and how they are made, creating a safer place to drive, work and live now and for generations to come. Inspired by its northern heritage, Nokian Tyres develops and manufactures premium tires for passenger cars, trucks and heavy machinery. Its Vianor chain provides tire and car services. Nokian Tyres employs approximately 4,000 people and reported net sales of EUR 1.4 billion in 2025. The company is listed on Nasdaq Helsinki.