Releases

Interactive campaign activates resort partnerships to engage drivers ahead of the winter season.

The Nokian Tyres Hakkapeliitta® 01 is a revolutionary winter tire with on-demand grip

Nokian Tyres today announced the appointment of Glenn Arbaugh as its head of research and development for North America, reinforcing the company’s commitment to accelerating innovation and delivering products tailored to the evolving needs of drivers across the United States and Canada.

Which state or province has the worst roads in North America? Between March 30 and April 10, Nokian Tyres invites drivers to vote for the area they believe has the roughest surfaces.

The company tests thousands of tires each year at the facility located 235 kilometers north of the Arctic Circle

The “Carve the Corners” competition will award all-expenses-paid trips to the tournament semifinals May 30 in Zurich, Switzerland

Nokian Tyres also offers tips to help drivers start the year smart on the road

Rivian offers the tire through its online gear shop, with installation organized through Rivian service centers.

As Nokian Tyres celebrates the 26^th anniversary of the all-weather tire in North America, it invites drivers to learn more about the only true four-season driving solution in areas that experience wintry weather

As winter weather approaches, Nokian Tyres — the inventor of the winter tire — is sharing surprising facts that could help drivers stay safe on the road this season.

Abas, who has 26 years of experience in the tire industry, replaces Marcus Hancock, who now leads Nokian Tyres’ research and development efforts in North America

The inventor of the winter and all-weather passenger car tires is teaming up with the mountain adventure company at five mountain destinations throughout the United States and Canada

The inventor of the winter and all-weather passenger car tires is deploying social media, video and ambassador content to inform consumers and empower dealers

Johnston, a leader in the tire industry for nearly 30 years, will lead the company’s product strategy in North America

Nokian Tyres has appointed experienced tire engineer Marcus Hancock to develop its R&D efforts in the region

ATD becomes Nokian Tyres’ first national distributor in the United States

Ostrander previously served on Nokian Tyres’ Board of Directors

The global tiremaker supports education in the region where it operates an award-winning factory

The tiremaker provides an opportunity for drivers to win tires through its “Where Will Your Tires Take You?” campaign

The Dayton, Tennessee-based tiremaker is partnering with the Tennessee Aquarium to raise awareness of efforts to save an endangered fish native to Rhea County

The Pacific Northwest has the worst roads in North America, according to a competition hosted by Nokian Tyres.

Which area has the worst roads in North America? Between March 17 and 28, Nokian Tyres invites drivers to vote for the region they believe has the roughest surfaces.

Nokian Tyres launches the new UHP all-season tire stocked with enhanced features, including puncture-resistant Aramid fibers

The global tiremaker celebrated five years of operations in Dayton, Tennessee by producing more tires than ever at its award-winning production campus

Nokian Tyres, the inventor of the winter tire, explains the differences between the M+S label, the three-peak mountain snowflake and the Ice Grip Symbol

Nokian Tyres is celebrating the 90^th anniversary of its invention of the winter tire by offering drivers a chance to win a set of its flagship Nokian Tyres Hakkapeliitta winter products

Consumers can enjoy discounts on winter, all-weather and all-season tires

The company is partnering with Plug In America to spread the word about EV tire safety tips

The “Buy a Pass. Plant a Tree. Play Forever” program is in its fourth year

24 employees participated in Chattanooga State’s leadership development program

The 350,000-square-foot warehouse will serve the company’s nine-warehouse North American network

The fifth annual event takes place on the courthouse lawn every Friday night in June

Aidyn Martin and Madison Hinely receive the fifth annual scholarships

Nokian Tyres continues to increase production at its North American factory

The “Buy a Pass. Plant a Tree. Play Forever” program enters its fourth year

The inventor of Pothole Protection™ is asking people to vote for the continent’s worst roads in a bracket-style competition, then enter for a chance to win a set of tires

The all-weather Nokian Tyres Remedy WRG5 offers natural confidence, performance and resilience

The all-weather tire is a new offering from the standalone Nordman brand

The tiremaker will send tire material from its Southeast Tennessee factory

The inventor of the winter tire features the symbol on its newest flagship winter products

Winter sports enthusiasts have a chance to win tires by virtually exploring POWDR resorts

The Scandinavian tiremaker is celebrating the birthday of the all-weather tire by teaching the public about the importance of a true four-season driving solution

The tire will be sold in studded and non-studded versions and deliver solid performance for all winter conditions

The company will communicate with overlanders about two all-terrain tires rolling out of its North American factory

The company’s workforce at the factory stands at more than 475 as it prepares to double capacity by 2024

More than 80 mentors are helping equip Nokian Tyres’ growing workforce for success

Nokian Tyres is proud to support a pair of Rhea County High School graduates

The Southeast Tennessee facility is among the safest, most eco-friendly tire factories in the world

Nokian Tyres offers tips for taking care of your tires now, so you can focus on your adventures later

Benoit Sarrazin shares his expertise about keeping drivers safe on rough roads

The Nokian Tyres Outpost nAT is exclusively made and sold in North America

The new all-terrain tire builds on its predecessor, the Nokian Tyres Outpost AT, and will be made and sold exclusively in North America

The Nokian Tyres Hakkapeliitta R5 and 10 will be produced with the symbol this winter season

Nokian Tyres operates one of the most eco-friendly tire factories in the world in the heart of Southeast Tennessee

Whether your getaway is to local off-road trails or across the continent, there are a few important tire safety steps you should take before you hit the highway – or leave it behind.

Nokian Tyres’ Remote Control campaign also informs drivers of the company’s innovative all-terrain and all-season tires

Here’s how Nokian Tyres’ new all-season tire set the stage for growth in North America’s most popular product segment

The Nokian Tyres Outpost AT and APT are forged to deliver safe, durable driving on any road – or off the road – and will strengthen Nokian Tyres’ growing presence in the North American tire market.

The Nokian Tyres Outpost Family helps drivers of SUVs, pickups and crossovers extend their boundaries on any surface and in any conditions

Some drivers are tempted to drive their winter tires during the spring season. According to an expert from Nokian Tyres, this is risky for drivers and traffic. The company offers more info in a Tire Draft, held May 10-14 on its social media channels.

The new Nokian Hakkapeliitta 10 for passenger cars and Nokian Hakkapeliitta 10 SUV for sport utility models and crossovers are made to deliver ultimate safety for situations it is needed the most. Providing next-generation safety, this flagship range of studded winter tires is an innovative combination of superior winter grip, driving comfort and eco-friendliness. A special new introduction into this product family is the Nokian Hakkapeliitta 10 EV, a dedicated version for electric vehicles and hybrids.

Nokian Tyres is introducing a new flagship range of studded winter tires. The new Nokian Hakkapeliitta 10 for passenger cars and Nokian Hakkapeliitta 10 SUV for sport utility models and crossovers are made to deliver ultimate safety for situations it is needed the most. Providing next-generation safety, the new Nokian Hakkapeliitta 10 product range is an innovative combination of superior winter grip, driving comfort and eco-friendliness. A special new introduction into this product family is the Nokian Hakkapeliitta 10 EV, a dedicated version for electric vehicles and hybrids.

The new all-season tire is stocked with a new generation of technology, including Aramid-reinforced sidewalls, and crafted to withstand the rigors of North American roads

Nokian Tyres has launched an all-season tire with one-of-a-kind pothole protection

The Nokian Hakkapeliitta 10 utilizes the industry’s latest stud technology

A new Guinness World Record for the fastest time to push a car one mile (1.6 km) has been set in Finland. The record was set by Jussi Kallioniemi, who says that this is not a test of brute force but rather an enormous puzzle. A key piece of the performance was the low rolling resistance of the Nokian Hakkapeliitta R3 SUV winter tires.

Released in 2019, the Nokian Ground King hybrid pattern tractor tire promises to be the first to bring new kind of efficiency to combined field and road application in agriculture. Working in collaboration with a local major agricultural contracting company Blunk GmbH, the German Kiel University put the tire through a series of tests in everyday practical work. The conclusion? The new Hybrilug™ pattern lives up to its promises.

With close to a million units sold, the Nokian Hakkapeliitta Truck E tires and compatible Noktop Hakkapeliitta E retreading materials have been a benchmark for extreme winter traction tire for over a decade. While the grip, safety and comfort of the original Nokian Hakkapeliitta Truck E is still hard to beat, the new demands set by changing work, trucks and legislation call for an improved version. The Nokian Hakkapeliitta Truck E2 is a true next-generation drive axle tire for extreme winter conditions, combining grip and safety with a low rolling resistance and quiet, comfortable ride.

The new Nokian Tyres One HT is a premium, long-lasting and rugged all-season tire crafted for back roads and daily urban driving.

When the terrain is harsh but even the most challenging work needs to be done, equipment with an outstanding quality come in need. Featuring radical new thinking in tractor tire technology, the no-compromise Nokian Tractor King tire is designed for the heaviest of machinery and the most difficult terrain in forestry, earthmoving and road maintenance. Now the Nokian Tractor King tire family expands its potential even further with a new tire size.

The premium tire company is prepared to grow its new factory, product mix and customer base thanks to the strides it made in 2019

The new Nokian Tyres One HT is a premium, long-lasting and rugged all-season tire crafted for back roads and daily urban driving. Engineered for the diverse needs of North American drivers, it provides safety and toughness in all conditions. The Nokian Tyres One HT has been tested in demanding conditions around the globe, including the company’s winter test facility in Ivalo, Finland. The result is a breakthrough in the areas of traction and durability: The new light truck tread design enhances cornering and grip, and for the first time, LT-metric sizes are equipped with Aramid Armor to protect drivers from punctures by road hazards.

Many drivers are tempted to drive their winter tires during the summer season. According to an expert from Nokian Tyres, this is risky for drivers and traffic.