When you hear the word sustainability, you often think about protecting the planet. But at Nokian Tyres, we believe eco-conscious driving benefits more than just the planet, it can also help protect your wallet, your vehicle, and your peace of mind.
Eco-friendly choices behind the wheel don’t just reduce emissions; they can also make driving safer, more efficient and more cost-effective. From saving money at the pump to getting more miles out of every charge, sustainable practices and smart tire choices deliver benefits you can feel every day. Here are a few ways that Nokian Tyres contributes to sustainable driving, and how those efforts make life better for you, too.
Smarter Driving Means More Savings
Drivers who embrace sustainable habits don’t just cut emissions; they may also cut costs. Tires with lower rolling resistance require less energy to move, which not only reduces harmful emissions, but also translates to fewer trips to the gas station. Combining eco-friendly driving practices with energy-efficient tires can save more than half a gallon of fuel per tank. Those savings add up over time, and so does the peace of mind of knowing you’re making the most of every mile.
Sustainability from Factory to Tread
True sustainability isn’t just how we drive; it’s also in how tires are made. At Nokian Tyres, our Dayton, Tennessee factory has earned LEED v4 Silver certification, recognizing its energy-efficient design and environmentally friendly construction. Meanwhile, our factory in Romania operates with zero CO₂ emissions, powered entirely by renewable energy and optimized for extraordinary efficiency. By 2030, half the raw materials used in our tires will come from recycled or renewable sources, and we’re already halfway to achieving that target. These innovations uphold our vision that sustainable performance starts long before the first drive.
Small Habits, Safe Impact
Sustainability doesn’t always require a big investment, sometimes it’s as simple as checking your tire pressure. Properly inflated tires can reduce rolling resistance by up to 10 percent, lowering fuel consumption and extending tire life. And inflating your tires to their recommended level also decreases the likelihood of punctures and blowouts – so this is an area where safety and sustainability meet. Nokian Tyres supports drivers in these everyday efforts, while also taking responsibility on a larger scale by eliminating harmful oils from production and cutting factory emissions by 38 percent.
Efficiency That Extends Your Range
Efficient driving is especially valuable for electric and hybrid drivers. Nokian Tyres’ Hakkapeliitta R5 family is designed with a Green Trace compound that lowers rolling resistance, meaning EV drivers can reduce CO₂ emissions by up to 300 pounds and gain as much as 140 miles of winter range. That’s the kind of performance that makes every charge last longer, helping you travel farther while leaving a lighter footprint.
Performance You Can Trust
Eco-conscious tires aren’t just about efficiency; they’re also about safety and comfort. The Hakkapeliitta R5 offers 4 percent more grip surface than its predecessor, with Arctic Grip Crystals embedded in the rubber for reliable traction as the tire wears. This translates into shorter stopping distances and greater confidence in challenging winter conditions. At the same time, Nokian Tyres’ SilentTouch technology makes rides quieter and smoother, proving that earth-conscious tire care can enhance both safety and everyday comfort.
It’s not just Nokian Tyres saying it, drivers and experts agree. Car and Driver has named the Hakkapeliitta R5 its favorite winter tire, highlighting the way it combines efficiency with performance. In real-world testing, the Hakkapeliitta R5 EV used only 5 percent of battery range on icy roads, underscoring the value of low rolling resistance for both safety and energy conservation.
The Road Ahead
The journey toward sustainability is far from finished, but every choice we make on the road brings us closer. By choosing energy-efficient tires, adopting simple maintenance habits, and supporting companies committed to greener innovation, drivers help shape a safer, smarter future of mobility. At Nokian Tyres, we’re proud to lead that change by building products and practices that don’t just serve the planet but serve you. The road ahead is cleaner, quieter, and more efficient…and together, we can get there.
Want to learn more about our road ahead? Click here to explore Nokian Tyres’ sustainability journey. Looking for a set of Nokian Tyres products? Find a local Nokian Tyres retailer:
Please remember that it is the driver’s responsibility to ensure their tires are safe and suitable for their vehicle and to follow the vehicle’s manufacturer´s guidelines for proper use and maintenance. Consult your closest Nokian Tyres dealer or your vehicle’s manufacturer for specific advice.
