Back to articles

Blogs

Our New UHP All-Season Tire is Already Surpassing Expectations

We debuted our new ultra-high performance all-season tire in February of 2025. It's now April, and the reviews from dealers, journalists, and consumers like you are undeniable.

We only launched the Nokian Tyres Surpass AS01 to consumers in February, but people are already talking about our new ultra-high-performance all-season tire. Media and dealers are weighing in on the tire’s ability to Expand Your Expectations of what a UHP tire can deliver.

Dealers Put the Surpass to the Ultimate Test

Perhaps the most glowing endorsement comes from tire dealers. Several who attended our ride-and-drive launch event in Las Vegas told us they want to drive the Surpass AS01 full-time.

“I might even put some on my car,” said Marc Racine from Pnues DLL in Quebec. “I’m convinced.”

What convinced them? The blend of handing and comfort, plus the durability factor – a 55,000-mile treadwear warranty and Pothole Protection program.

“It took the corners nice and easy, and the ride feels good,” said Luciano Sanchez from Big Brand in Tucson, Arizona. “Adding a performance tire to our portfolio is going to be really good – we’re excited to get more Nokian tires on our list. We’re gonna make sure our customers hear about [the Surpass], and we’re gonna sell them.”

Critics Are Full of Praise for the Surpass AS01

 

Journalists are big fans, too.

Motor1 journalist Brian Silvestro said the Surpass AS01 is “worth buying,” praising the tire as “excellent” after his experience at our ride-and-drive event.

“A few laps behind the wheel of a Toyota Supra equipped with the rubber revealed all the attributes you’d beg for in a sporty tire,” he wrote. “Stability at high speeds, steady, predictable breakaway characteristics, and lots of noise when you push the tire past its limit.”

Popular automotive magazine Car and Driver agreed.

“Nokian claims the tire will be a good year-round option for owners who daily-drive premium, powerful vehicles and like to have some fun on curvy roads,” said writer Caleb Miller. “Our experience with the AS01…seems to support that belief.”

North of the border, Canadians are raving about the Finland-made tire, too.

“It was easy to grab these Nokians by the scruff of the neck to haul them back in line with ample mechanical grip,” said Matthew Guy for Driving.ca. “A long, sweeping corner soaked with water revealed the tire’s propensity to claw grip as the driving instructor riding shotgun encouraged us to go faster.”

What About You?

Dealers and media are on board. What about you? What are your expectations of an ultra-high-performance tire?

Do you want a versatile tire that’s ready for all conditions? Andrew Ritchie drove the Surpass AS01 from British Columbia to Arkansas and back, encountering nearly every possible circumstance and surface.

Do you drive an EV and long for predictable range per charge? Jordan Schiefer put the tire’s efficiency to the test on a road trip through the Rockies.

Whether you crave high performance, supreme safety or long mileage, the Nokian Tyres Surpass AS01 is ready to help surpass your expectations. Pun, and driving safety, very much intended.

Ready for a set of UHP all-season tires with Pothole Protection? Visit our dealer locator to find a shop near you, and ask for a set of the new Nokian Tyres Surpass AS01.

Find a Nokian Tyres dealer near you

Please remember that it is the driver’s responsibility to ensure their tires are safe and suitable for their vehicle and to follow the vehicle’s manufacturer´s guidelines for proper use and maintenance. Consult your closest Nokian Tyres dealer or your vehicle’s manufacturer for specific advice.