Tue November 24 05:11 am 2020 in category Company news

Nokian Tyres and POWDR to Plant 50,000 Trees to Mitigate Carbon Emissions

The partners are planting 50,000 trees on behalf of 2020-21 season pass holders

PARK CITY, Utah., Nov. 24, 2020 – POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people's lives and have fun doing it, and Nokian Tyres, a leading global manufacturer of high-quality tires for passenger cars, vans and trucks that has been recognized by the Dow Jones Sustainability Index as one of the most sustainable publicly traded companies in the world, announced results for the Buy a Pass. Plant a Tree. Play Forever. program that launched in August and pledged to plant a tree for every season pass sold during the promotional period at Nokian Tyres’ partner resorts that are operated by POWDR.

Together, Nokian Tyres, POWDR and its participating resorts will be planting 50,000 trees on behalf of season pass holders who purchased a season pass during the promotional period.  

Nokian Tyres, the official tire partner at Copper Mountain, Killington, Mt. Bachelor, Snowbird and Eldora resorts, has teamed up with the organization, One Tree Planted, to facilitate tree planting projects scheduled for spring 2021. Planting efforts will be focused within the four states of the participating POWDR resorts to help mitigate pass holder carbon emissions —including Vermont, Colorado, Oregon, and Utah. 

On average, a mature tree absorbs carbon dioxide at a rate of up to 48 pounds per year, which means it will sequester approximately 1 ton of carbon dioxide over 40 years. At that rate, the 50,000 trees planted will absorb nearly 50,000 tons of carbon dioxide during their lifetime, countering the emissions of around 9,800 passenger vehicles driven for one year. “Nokian Tyres’ commitment to safety and sustainability is longstanding,” said Hans Dyhrman, Nokian Tyres’ North American marketing director. “Just last month, our production facility in Dayton, Tennessee earned LEED v4 Silver certification for green building leadership, and we were the first tire company to remove harmful high-aromatic oils from our tire compounds. Planting 50,000 trees on behalf of POWDR pass holders continues to honor our goal to protect the plant through our products, production processes and partnerships.”  

Play Forever is POWDR’s corporate responsibility promise to protect the environment and enable participation and, for the 2020/21 season, planting 50,000 trees serves as POWDR’s largest Play Forever transportation initiative this year. “We couldn’t be more thrilled by Nokian Tyres’ support of our Play Forever efforts,” said Laura Schaffer, director of corporate responsibility at POWDR. “Planting trees is one of the best nature-based solutions to restoring forests, sequestering carbon and mitigating the effects of climate change.”  

To learn more about POWDR’s Play Forever platform, Nokian Tyres’ sustainability initiatives, and/or the Buy a Pass. Plant a Tree. Play Forever. season pass holder program, please see the following links:  
POWDR Play Forever: https://www.powdr.com/play-forever  

For more information about Nokian Tyres’ Sustainability efforts: https://community.nokiantires.com  

Photo and video assets about this program: click here