What Do You Know About Winter Tires? Your Answers May Win You a Free Set

DAYTON, Tenn. – Nokian Tyres invented the winter tire in 1934 to withstand Nordic snow and ice in its native Finland, and the company continues to be the pioneer of safe winter driving. This winter, the global tiremaker is celebrating the 90^th anniversary of the winter tire by hosting a trivia contest that offers participants a chance to win a set of its flagship Nokian Tyres Hakkapeliitta tires.

This winter sales season, drivers are invited to visit NokianTyres.com/Winter90 to answer trivia questions about the company’s record-setting achievements in the winter space. Random entrants will be chosen to win a set of winter tires.

The inventor of the winter tire will complement the trivia contest on its Instagram, Facebook, Threads and TikTok channels by educating and engaging drivers about driving safely this winter season. That outreach includes:

• Testimonials from Nokian Tyres “Hakka Ambassadors” – tire dealers and drivers
• A nostalgic look back at old winter tires and the throwback commercials that promoted them
• Tips for choosing the right winter tires

Nokian Tyres continues to be the pioneer of safe winter driving, reinventing it to meet the demands of modern drivers and changing conditions. The northernmost tire manufacturer in the world planted roots in North America decades ago, and its studded Nokian Tyres Hakkapeliitta 10 and non-studded Nokian Tyres Hakkapeliitta R5 tires serve drivers from the Alaskan Arctic to the Rocky Mountains to the hills of Quebec.

Nokian Tyres tests its winter products north of the Arctic Circle at the largest company-owned winter tire test facility in the world. In recent decades, the company has expanded its legacy of innovation to meet the all-season and all-weather tire markets. Nokian Tyres recently celebrated the 25^th anniversary of its introduction of the all-weather tire, a true four-season driving solution, to the North American market.

To participate in the winter tire trivia contest and learn more about winter driving, visit NokianTyres.com/Winter90. The full suite of winter tire materials is available at @NokianTyresNA on Instagram, Facebook, Threads and TikTok.