Nokian Tyres Offers Short Quiz to Help Drivers Pick the Right Tires

DAYTON, Tenn. – Nokian Tyres, the inventor of the winter tire, is helping drivers start the year smart on the road with a tire selector quiz and a series of tips aimed at keeping their journeys safe.

The global tiremaker encourages consumers to review the following tips, then visit NokianTyres.com/Choose to answer one question that helps identify the right tires for their unique needs.

Here are Nokian Tyres’ recommendations for driving smart in 2026.

Inspect

Before drivers hit the road, they should ensure their tires are in good working order. They should inspect their rubber at least once a month for visible signs of damage, deflation and uneven wear. Many tire dealers offer no-cost tire inspections that provide peace of mind from tire professionals.

Protect

Not all tires are created equal – especially in the challenging winter months. Consumers should protect themselves and their passengers by ensuring their vehicles are wearing appropriate boots.

The “all-season” label and M+S symbol aren’t guarantees of winter safety; in fact, they fall below the industry standard. Drivers who experience unpredictable winter conditions should seek year-round all-weather tires certified with the three-peak mountain snowflake emblem. Winter tires remain the best solution for ultimate safety in extreme winter weather.

Rotate

The importance of tire rotation isn’t just industry spin – it’s a routine that should gain traction with every driver. Tires need to be rotated every 5,000 to 8,000 miles to ensure they wear evenly. One rule of thumb is to perform the rotation with every oil change.

Inflate

Blowouts and inefficient driving can be deflating. That’s why tire manufacturers recommend inflating tires to the level recommended by the vehicle manufacturer. Proper inflation decreases the risk of tire trouble and helps guard against pressure drops caused by temperature changes. It also helps vehicles optimize miles per fill-up or charge.

The United States and Canada feature a wide variety of weather conditions, and when it comes to tires, one option doesn’t fit everyone. Nokian Tyres invites consumers to make a smart choice where the rubber meets the road by visiting NokianTyres.com/Choose to pick the right tires for their travel needs.

For more information:

Nokian Tyres plc

Wes Boling, Marketing Communications Manager

[email protected]

(629) 204-0702

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About Nokian Tyres

Nokian Tyres' purpose is to make the world safer by reinventing tires, and how they are made, over and over again -- a safer place to drive, work and live now and for generations to come. Inspired by our northern heritage, we develop and manufacture premium tires for passenger cars, trucks and heavy machinery with sustainability at the heart of all our operations. We employ around 3,800 people with net sales of $1.3 billion USD in 2024, and together we lead the journey to smarter driving for people and for businesses.

More information: www.nokiantyres.com