Welcome to NAD!

Partnering with premier retailers to support sell-through

Learn More

For more information about NAD, please contact your sales representative. You may also contact Nokian Tyres' Retail Marketing Specialist, Brandon Ellis at (458) 600-2893 or [email protected]. Apply for the Nokian Tyres Affiliated Dealer program by clicking the link below:

Apply for NAD!

Affiliated Dealer Benefits

Premium Showroom Materials Icon

PREMIUM SHOWROOM
MATERIALS

NAD EXCLUSIVE
SHOWROOM DESIGN

ADDITIONAL INDOOR &
OUTDOOR ELEMENTS

EARNED SPEND FOR NOKIAN TYRES
MERCHANDISE & POP MATERIALS

 

Enhanced Local Advertising

ENHANCED LOCAL
ADVERTISING

TARGETED DIGITAL
ADVERTISING

IN-STORE CONVERSION
TRACKING

DEALER LOCATOR

Training & Support

TRAINING &
SUPPORT

ONLINE & IN-PERSON
SEMINARS

DIRECT UPDATES AND
COMMUNICATION
WITH NOKIAN TYRES

E-LEARNING MATERIALS

ASSOCIATE TIRE
PURCHASE PROGRAM

Affiliated Dealer Commitments

Sales

SALES

REACH SALES TARGETS ON
NOKIAN TYRES PRODUCTS,
INCLUDING ALL-SEASON

In Store Branding Icon

IN-STORE 
BRANDING

UTILIZE IN-STORE
DISPLAYS

SHOWCASE OUTDOOR
SIGNAGE

Digital Support 

DIGITAL
SUPPORT

SIGN-UP FOR
DEALER SERVICES

PROVIDE ACCESS TO 
GOOGLE MYBUSINESS ACCOUNT