"What sets Nokian Tyres apart?" is a fair question. To get the answer, we chatted with former Nokian Tyres Director of Products Steve Bourassa, who has decades of experience helping connect drivers and tire dealers with the best possible tires for their driving conditions.
Why are Nokian Tyres products considered some of the highest-quality tires in the industry?
Steve: Products from Nokian Tyres offer safe traction in a variety of weather and driving conditions, in addition to low rolling resistance properties that help save on fuel and emissions.
Why does that matter?
Choosing high-quality tires can make a significant difference in your safety and pocketbook.
We've been a trailblazer by offering a Pothole Protection warranty on our tires made with Aramid Technology, including the Nokian Tyres One and Nokian Tyres Outpost product families.
How does Nokian Tyres make such strong tires without compromising performance?
One way a tire manufacturer can reinforce a tire is by adding more rubber to the sidewall that would make it stronger, but that would create a heavier tire and change the dynamics of the tire and the handling properties. By making the tire heavier, it would also detract from the rolling resistance. Nokian Tyres is developing ways of reinforcing the tires without adding significant weight. Aramid fibers are a great way to do that. By including Aramid fibers in all our products, there really isn’t much adverse effect. It doesn’t have a big impact on handling properties or anything like that. Really, it’s all benefit by having Aramid fibers included in our products.
Research tells us that as many as of one-third of major U.S. roads are in poor condition, which results in annual vehicle maintenance costs of about $600 per driver. We engineered the Nokian Tyres One to withstand the toll rough roads can take, while delivering a comfortable driving experience.
