When it comes to buying tires, many drivers focus on up-front cost. But the cheapest option isn’t always the most economical.
In fact, choosing high quality tires can help drivers save hundreds, even thousands, of dollars over the life of their vehicles. From avoiding costly accidents to reducing fuel consumption, the right tires are an investment in both safety and savings.
How Tire Quality Affects Crash Risk
Costly Crashes: Safety First
The average car crash costs drivers $7,400, according to the Federal Highway Administration. And that’s just for property damage; injuries can drive costs even higher. One of the most overlooked contributors to crash risk? Tire quality.
While driver behavior plays the biggest role in staying safe on the road, tires can make a big difference, too. Braking distances on wet roads can vary by as much as 20 feet between a premium tire and a budget alternative. That’s the difference between a safe stop and a costly calamity. Nokian Tyres products are engineered with advanced tread compounds and designs that maximize grip in all conditions, helping drivers avoid accidents and the expenses that come with them.
Explore Nokian Tyres’ product lineup to find options that prioritize safety without compromising performance.
How Much Money Can Hitting Potholes Cost Drivers?
Damage From Rough Roads: Protect Your Investment
Potholes and rough roads are more than just a nuisance; they’re also expensive. According to AAA, the average repair for pothole damage is $600, not including towing or lost productivity. Blowouts and sidewall damage are common consequences of poor road conditions, especially for tires that aren’t built to withstand them.
That’s why Nokian Tyres offers Pothole Protection on products built with Aramid technology. This warranty helps drivers avoid the financial sting of unexpected tire damage, giving peace of mind and real-world savings. Durable construction and reinforced sidewalls mean our tires are built to handle bumps in the road.
Read our 3 tips for surviving pothole season.
Choosing the Right Tires Can Improve Fuel Efficiency
Fuel Savings: Efficiency That Pays Off
Tires don’t just affect how your car handles, they can also impact how much fuel you use. Tires with low rolling resistance reduce the energy required to move your vehicle, improving fuel economy and lowering emissions.
According to Consumer Reports, a 10 percent drop in rolling resistance can lead to a 1 percent improvement in fuel economy. Over the life of a set of tires, that can mean $300 or more in fuel savings. Nokian Tyres is a pioneer in eco-friendly tire technology, with our tire models designed to minimize rolling resistance without sacrificing safety or durability; we call our tires ELECTRIC FITTM.
Learn more about Nokian Tyres’ commitment to low rolling resistance and how it benefits both your wallet and the planet.
Are Expensive Tires Worth it?
The Long-Term Value of Quality
While budget tires may seem like a good deal at checkout, they often wear out faster, perform worse in critical situations and cost more in the long run. Nokian Tyres products are built to last, with premium materials and rigorous testing that ensure consistent performance over time.
Whether it’s avoiding a crash, skipping a costly repair or spending less at the pump, the benefits of choosing the right tires add up quickly. And with warranties like Pothole Protection and a focus on sustainability, Nokian Tyres offers more than just rubber; we provide reliability.
Conclusion: Invest in Peace of Mind
Choosing high quality tires is one of the smartest decisions a driver can make. Nokian Tyres combines safety, durability and efficiency to deliver long-term value that outweighs the initial cost. When you invest in better tires, you’re not just buying performance, you’re buying peace of mind.
Ready to make the switch? Visit our Dealer Locator to find a tire dealer near you:
Please remember that it is the driver’s responsibility to ensure their tires are safe and suitable for their vehicle and to follow the vehicle’s manufacturer´s guidelines for proper use and maintenance. Consult your closest Nokian Tyres dealer or your vehicle’s manufacturer for specific advice.
