Nokian Tyres North America Blog

A true four-season driving solution built not just for rain and heat, but also snow and slush. It’s a true year-round Remedy for driving in unpredictable North American weather.

Over the next month, the inventor of the winter tire is teaming up with @I70Things to educate drivers about a new four-season driving solution: the Remedy WRG5 all-weather tire. If you join the fun, you’ll have a chance to win a set for yourself!

Compounds in all-season tires harden when temps fall below 45 degrees, rendering them far less responsive to the road when it’s cold or snowy. In fact, nearly three-fourths of North American all-season tire drivers say they feel unsafe on the road at least a few times each winter. Thankfully, Nokian Tyres has the Remedy.

Dennis Dwyer lives in the Adirondacks, where winter weather doesn’t mess around. When it comes to winter driving, Dennis doesn’t mess around either. In fact, he calls himself our biggest fan.

It's time for your tires' New Year's revolutions. No, that isn’t a typo. As the calendar spins into a new year, your tires are about to revolve to some cool places. Are they ready?

Prepping for holiday travel? Follow these important tire tips.

We consistently strive to continue our practice of recycling or reusing all production waste at Nokian Tyres’ factories around the globe. Learn how our sustainability efforts at our Dayton Factory are (literally) picking up speed. 

When is it time for new tires? Nokian Tyres makes it easy to check yourself via our patented Driving Safety Indicator on each tire’s tread.

Learn about the growth happening at our North American factory from the people who help make it run.

Many northern areas of North America are gearing up for the first snowfall. With that in mind, we’d like to offer three helpful bits of advice to help you prepare for tire changeover season.

If you’re searching for a diverse place to test tires, look no further than Oregon. Recently, we joined more than 200 vehicles for a rally that spanned from high desert to snowy mountains, lush rainforests to lava fields. Many of the drivers were on our tires. 

You probably know that all terrain tires are built to thrive on gravel, dirt and mud. But many all terrain tires, like our Nokian Tyres Outpost Family, come with another benefit that may surprise you. 

Only three in 10 Americans know that “all season tires” aren’t actually meant for driving in all four seasons in most parts of the United States. Fortunately, Nokian Tyres came up with a tire safety solution to protect drivers all year long. And we’re celebrating it this week. 

Whether you’re embarking on the morning commute or adventure of a lifetime, your journey is just as important as the destination. Yet one crucial part of every drive is often overlooked — your tires. 

It’s football time! Whether you’re a college gridiron junkie or prefer the pro game, we’re here to help you gear up for your pigskin pilgrimages this fall. Be sure to listen to our partner, Split Zone Duo, every week for a tasting menu of top college games around the country. In honor of the onset of America’s favorite fall pastime, here are three college football road trips you should take this fall.

Electric vehicles (EVs) are driving the future, and Nokian Tyres won’t be left behind. For years, we’ve been crafting sustainable products with all cars in mind. Now, we’re making it official with our new ELECTRIC FIT™ symbol, letting you know our products are EV tires.

As summer road trips come to an end, tire maintenance is essential to keep you rolling smoothly and safely.

We took a group of tire journalists on a ride-and-drive from the Dayton Factory that journeyed through hidden hamlets, traversed steep switchbacks and breached some of the most scenic summits in the Southeast. Read about our One Tennessee Moment: a road trip through the Nokian Tyres One's backyard.

At Nokian Tyres, we’re here to extend your journeys. That’s why we pioneered the Nokian Tyres Outpost family, fully equipped with everything needed to keep you safe and spontaneous. Learn more about the Outpost nAT and Outpost APT.

At Nokian Tyres, we know what EVs need and what their drivers want. Here are some things you may need to know before flipping the switch and going electric. We also offer a full list of tire recommendations specifically for electric vehicles.

From sea to shining sea, you want to ride with pride. And that means driving tires that are as strong as the spirit of the open road. As of 2022, our all season tires and all weather tires are manufactured at our factory in Dayton, Tennessee.

Nokian Tyres' marketing employee Wes Boling took the Nokian Tyres One on a 150-mile long road trip to Dayton, Tennessee, where our award-winning North American factory is located. He gave a first-hand account of his journey on Nokian Tyres all season tires.

From Finland to North America, Nokian Tyres has proven our commitment to the environment. Sustainability has long been at the heart of who we are, and we’re happy to bring that passion to our award-winning campus in Dayton, Tennessee.

When the weather gets icy, driving gets dicey. Lower temperatures bring snow, slush, and risky roads. The right tires are essential to ensuring a safe, comfortable journey.  

With the Nokian Tyres Outpost, you don’t have to be confined to the road. When you’re ready to go further, we are too. Our flagship all-terrain tires, the Nokian Tyres Outpost nAT and Nokian Tyres Outpost APT, allow you to extend your adventures.

In honor of our renewed partnership with the Split Zone Duo podcast, here are three college football journeys that take you off the beaten path.

Now more than ever, people and corporations are looking for ways to minimize emissions and their footprint. But Nokian Tyres has been on our journey to a greener world for decades. We believe eco-friendly driving starts before the rubber meets the road.

Summer is a time for new experiences and fun. From the East to West Coast, there are endless opportunities for adventure. Not sure where to start? Here are a few of our road trip picks: 

What's even worse than driving through the middle of nowhere on a searing summer day? Getting stuck there. Nokian Tyres has a fact that might charge you up: your tires can help save fuel and make your journey more predictable.

Last year, we brought you the story of a tire dealer in Nebraska who chases storms in his spare time, and how the Nokian Tyres One all-season tire helped him withstand treacherous conditions to get as close to the action as possible. Now it's storm season again, and Brandon Payne has been busy.

One of Canada's most respected automotive commentators has big things to say about Nokian Tyres' EV tires. Justin Pritchard put our products to the test alongside other tiremakers in a thorough winter EV test.

For third season in a row, Nokian Tyres and POWDR will join sustainability forces to plant a tree for every 2023/2024 season pass sold at participating POWDR resorts through late fall 2023.

Tire dealer Benoit Sarrazin co-owns Pneus Premier Choix, a tire shop in the heart of pothole country: the Montreal metropolitan area. He is charged with helping his customers withstand the worst roads in North America, and he has tips for other dealers to use during pothole and tire changeover season.

Over the past few weeks we've asked you, "Who has the worst roads in North America?" Your answers have ranged from British Columbia to Massachusetts, so it's clear potholes are wreaking havoc across the continent. Find out what two places stood out as worst of the worst!

It's possible that no tire company does more than Nokian Tyres to address safety. We build our tires with Aramid to withstand potholes, road hazards and other obstacles you're likely to face.

You'll never believe what material we use in our tires to help drivers avoid blowouts due to road hazards. Our tires made with this material even come with a road hazard warranty called Pothole Protection.

On our social media channels, you've told us what drives you. But as you evaluate which tires to buy, we'd like to take the opportunity to tell you what drives us. Why are we in this business, and how do we do things differently than other tiremakers?

Howie Fetzer built his business around a fact that remains a secret to most drivers: all-season tires aren't designed for use in all four seasons. Fetzer Tire in Connecticut, has succeeded by offering drivers an upgraded option: all weather tires.

Nokian Tyres is pushing towards full production capacity at our Dayton, Tennessee factory. By 2024, as many as 4 million tires per year will make their way from our award-winning factory to vehicles across North America – double the number of tires we’re making there now.

At Nokian Tyres, we're thinking about the journeys we plan to take in 2023: through rain, mud and sudden snow. We craft tires to prepare you for every weather condition, and with our low rolling resistance tires, you'll save fuel while you drive.

If you want to be ready for wintry roads, four-wheel drive is’t enough. It’s vital to ride on the right set of tires – and to make sure those tires are ready for the road. Here are some helpful tire safety tips as you prep for holiday travel.

As the inventor of the winter tire, we know a thing or two about driving this time of year. So we thought we'd offer a list of helpful tips to make sure you're ready for whatever winter roads throw at you.

The most extreme winter roads demand the most hardcore winter tires. Enter the Nokian Tyres Hakkapeliitta 10, the newest release in our vaunted line of studded winter products. Find out what makes up next-generation winter safety.

The same fiber that reinforces armored vests and spacecraft landing cushions is now being used to protect drivers of passenger cars from potholes. And Nokian Tyres is behind the innovation. It’s the most exciting feature in our popular all-season passenger tire, the Nokian Tyres One.

For the first time this winter season, the Nokian Tyres Hakkapeliitta 10 and R5 passenger, SUV and EV tires will be produced with a new ice grip symbol. The ice grip symbol certifies that our tires have been tested for braking on icy surfaces.

Are you ready for your fall adventures? That's only half the battle. Your tires need to be ready, too. Fortunately, Nokian Tyres lives for this time of year. Here are some ways we can team up with you to make adventure possible and take your trips to the next level.

Students are returning to school in the coming weeks, and that means millions of drivers are getting back to their morning routines. When it comes to getting the day rolling, safety on the road is even more important than that cherished pot of coffee.

Nokian Tyres wants you to get the most out of your van tires. Many people are surprised by the higher inflation pressure required for tires for vans and RVs.

Did you know the right tires can help you reduce those high gas prices? Ninety percent of our tires are in the tire industry's lowest rolling resistance categories.

Car and Driver Magazine named our Nokian Tyres Hakkapeliitta product family as its "favorite winter tire" in a recent test recap. 

We're making more tires than ever at our North American factory in Dayton, Tennessee. Last week we set a new daily production record in our effort to make tires for U.S. and Canadian drivers right here in North America. Here are a few examples of how we're making those tires in the U.S., not just how many.

We didn't make things very easy on you when we unveiled the new Nokian Tyres Outpost product family. These all-terrain tires offer epic toughness and versatility, but they also present you with a tough decision:

The latest generation of our flagship winter tire is headed your way this fall, and it’s one of the greatest non-studded tires ever made. We’re pleased to introduce you to the Nokian Tyres Hakkapeliitta R5, R5 SUV and R5 EV.

Read why one adventurer, a California-based journalist with Adventure Journal, thinks the Outpost is the ultimate all terrain tire.

Meet our new All-Terrain tires that come with a pledge.

All season tires are not meant for winter roads in many parts of North America. Their rubber compounds and tread patterns are built for high performance and durability on spring and summer roads, but they are not designed to drive in snow and ice.

As electric vehicles become more popular, many drivers are also learning about the ways tires can help make driving greener -- whether they're rolling beneath EVs or standard combustion engines.

So you want to be eco-friendly on the road. Good! We care about the environment, too!

How can you know your winter tires will keep you safe on the toughest winter roads? Because they've already been tested there for millions of miles.

Nokian Tyres recycled or reused 100 percent of production waste at our North American factory last year, according to our 2022 Corporate Sustainability Report. The zero-waste-to-landfill milestone at our North American Factory is among the environmental accomplishments highlighted in the report.

Howie Fetzer knew his shop had found a secret ingredient.

Paul Pabst has no excuses. The executive producer of the nationally syndicated Dan Patrick Show lives in snowy Connecticut, but he has to get to work every day.

The daily commute chips away at our paychecks. We might spend more time at home to cut costs. We may even consider delaying or cancelling long drives to see friends and family until costs cool down.

We all love a good road trip. But while there's nothing better than hitting the open road, there's nothing worse than sudden storms that endanger our plans -- and even our safety.

The latest generation of our flagship winter tire is in tire shops this fall, and it’s one of the greatest non-studded tires ever made. We’re pleased to introduce you to the Nokian Tyres Hakkapeliitta R5, R5 SUV and R5 EV.

The outside of a car tire looks simple, but looks can be deceiving. The black, round shape contains fine-tuned technology and several components measured at great precision.

While we strive to craft tires that keep drivers safe, it's your turn to take responsibility once the tires leave the shop. Regular rotation?

Do you know how your winter tires are made? It's useful info, since your tires are one of your car's most important safety features! Give this a read, then drive with confidence on snow and ice this winter season.

Nokian Tyres invented the winter tire. Our legacy of innovation dates back to the 1930s, when a small Finnish rubber company pivoted from making soles for winter boots, to making winter boots for vehicles.

Calling winter tires "snow tires" is like calling Wayne Gretzky a professional skater. It's technically true, but it massively undersells their abilities.

Most drivers have no idea that there are three kinds of tires — and what they don’t know might be hurting them.

Four-wheel drive. Mega horsepower. All the bells and whistles, with storage space to boot. You bought an adventure machine, and you're ready to roll. But are you really?

What happens when you introduce a passenger tire that comes with a Pothole Protection program thanks to Aramid-reinforced sidewalls?

Alex Ricketts knew how he wanted to propose to his girlfriend. There was one problem: The weather wasn’t cooperating at their favorite getaway spot.

As gas prices hit new heights during the heart of summer road trip season, travelers and commuters are looking for ways to safeguard their wallets and drive as efficiently as possible.

The holidays are happiest when we can focus on the joy of the journey. That's pretty hard to do on the side of the road.

As millions of Americans and Canadians prepare to hit the road for holiday travels, Nokian Tyres is presenting tire buying and safety tips from dealers to help drivers make the most of their adventures.

Prominent drivers are telling us how the Nokian Tyres Outpost Family is helping them extend their toughness, terrain and travel. It’s part of our Remote Control campaign, which invites drivers to submit their favorite road trip trail maps for a chance to win tires and other prizes.

Our passion for sustainability is taking root -- literally. After all, sustainability isn't about words; it's about action.

We'll always be happy to sing the praises of the Nokian Tyres Hakkapeliitta 10. Our newest studded tire debuts this fall with state-of-the-art technology. It's forged to provide peace of mind in the most extreme winter conditions.

When they’re shopping for all season tires, winter tires or winter rated four-season all weather tires, most consumers would tell you they want their tires to last as long as is safely possible.

The Nokian Tyres Hakkapeliitta 10 is named that way for a reason. Here are 10 reasons why you can expect 10/10 winter driving from the new Nokian Tyres Hakkapeliitta 10.

We love a good road trip. But let's face it -- for some places, the beauty is on the inside. With all due respect to the fine people in these places -- here are our nominees for the most boring drives in North America.

In the 1930s, Nokian Tyres invented the world's first winter tire. We have a rich history, which started as a humble Finnish shoe company and evolved into our current role as a global leader in driving innovation.

We may have invented the winter tire, but these days we're known for a lot more than that.

When you're out on an adventure, the last thing you want to worry about is your tires. Here are some easy ways you can focus on your tires now, so you can focus on adventure down the road.

Safety is the number one priority for drivers when they’re purchasing new tires, according to a study* commissioned this year by Nokian Tyres, a tiremaker striving to lead the Journey to a Safer World.

Our 2021 sustainability report is out, and it points to another year of sustainable growth in North America and around the globe. Since sustainability is a core value of Nokian Tyres, we thought we’d share the highlights with you here.

Steve Marsh is a classic early adopter. He's not afraid to be among the first to try new innovations, and financial motivations led him to buy one of the first electric vehicles nearly a decade ago. But recently, he was looking for a different kind of innovation: a tire that would maximize the range of his Tesla Model 3.

Safety is the most important aspect of a tire’s performance. But that doesn’t just mean good braking and handling; it also includes the ability to resist blowouts and flats caused by road hazards.

It’s vital to drive the right tire size. Driving tires with the wrong dimensions could cause your vehicle to underperform, handle poorly or experience uneven tire wear that can make driving dangerous.

In the winter months, nothing provides better grip and traction on slick roads than a set of dedicated winter tires.

Take it from Nokian Tyres, the inventor of the winter tire: There is nothing safer on wintry roads than a set of dedicated winter tires.

Winter is near, and with it comes the most challenging season for driving. Snow, ice and slush make journeys treacherous during one of the busiest travel periods of the year.

Yes, we're thrilled we set a sales record in 2021. But it's how we set that record that means more to us. How did it happen? Because people like you recognize there's no substitute for safety on the road.

If you regularly read this space, you're part of the Nokian Tyres family by now. So we'll take a rare liberty and break the fourth wall: Your humble writer lives in Tennessee, and we're expecting rare winter weather this week.