Driving conditions in the U.S. and Canada are challenging. We’re here to help a record number of North American drivers meet those challenges where the rubber meets the road: from our factory in Dayton, Tennessee.

If you’re reading this, you probably know the word Hakkapeliitta. But do you know the word Keliringas? Before our flagship Nokian Tyres Hakkapeliitta winter tire line, the Keliringas did something no tire had done before: it consistently and successfully navigated Finnish snow and ice.

A thief is robbing you every time you drive. It steals gas mileage from your vehicle -- and, by connection, money from your wallet. We're doing something about it.

Several decades ago, some executives in the tire industry made a marketing decision that has challenged drivers ever since: the naming of the all-season tire. It can be a confusing moniker. Learn why.

It’s the seventh year of the Nokian Tyres Scholarship, an annual educational award to two STEM students in Rhea County, home to our award-winning tire factory that sends all-season and all-weather tires to drivers throughout the U.S. and Canada.

When shopping for tires, you may notice an alphanumeric sequence known as the DOT code, short for Department of Transportation code. It serves as a crucial identifier for tire safety, manufacturing details, and age.

We debuted our new ultra-high performance all-season tire in February of 2025. It's now April, and the reviews from dealers, journalists, and consumers like you are undeniable.

When the beauty of spring begins to blossom, roads often become ugly. How can drivers avoid the damage inflicted by potholes and rough roads this time of year? We’re here to offer a few tips.