What does our new ELECTRIC FIT™ symbol mean for drivers?

Electric vehicles are driving the future, and Nokian Tyres won’t be left behind. For years, we’ve been crafting sustainable products with all cars in mind. Now, we’re making it official with our new ELECTRIC FIT™ symbol, letting you know our tires have what your EV needs.  

Nokian Tyres ELECTRIC FIT™

What does ELECTRIC FIT ™ mean?

It’s simple: All our tires are designed with electric vehicles in mind. You’ll see the ELECTRIC FIT ™ symbol on our marketing materials, and you may eventually see the emblem on your sidewalls, too. It means your tires are a seamless fit for your electric vehicle. 

EVs are loaded with supercharged batteries that enhance your ride. With less noise and carbon emissions, going electric has its perks. And you want to enjoy them. EV engines bring more speed and silence to the table, but there’s a catch. All that added power packs on the pounds, causing electric vehicles to weigh more than their gas-powered counterparts. To make the most of it, you need tires as strong as your engine. Nokian Tyres products have what it takes to maximize every aspect of your electric experience. We've fine-tuned the art of striking equilibrium between durability and energy efficiency, a delicate dance that EVs demand. With tough Aramid technology and unmatched traction, our tires are built to carry the weight and exceptional torque of EVs, keeping you safe and satisfied. What’s more, our tires fall in the lowest category of rolling resistance, taking your charge and dollar further.  

What is SilentDrive Technology™?

For years, Nokian Tyres has been steering the industry toward an electrifying future. With a finger on the pulse of innovation and an eye on sustainability, we've harnessed the power of technology to craft tires that seamlessly synchronize with the unique demands of EVs. All Nokian Tyres products are perfect fits for electric vehicles, and some future generations will have the mark on their sidewalls to prove it. We’ve been thinking of EVs for years, finding new ways to push ourselves and provide you with the best experience possible. Our dedicated EV winter tires, the Nokian Tyres Hakkapeliitta 10 EV and the non-studded Hakkapeliitta R5 EV, come equipped with SilentDrive™ Technology, offering a peaceful mind and ride even in icy conditions. Nokian Tyres SilentDrive™ sound absorbing technology aids in making the interior cabin noise quieter to match the silence of electric cars. 

Nokian Tyres SilentDrive

Nokian Tyres is proud to bring our innovative Hakkapeliitta spirit to electric driving. We’ve been ahead of the game since 2012, when our tires set the record for fastest speed on ice in an EV. And two years later, in 2014, we designed the Nokian Tyres Hakkapeliitta R2 with EVs and hybrids in mind.  

Whether your engine is supercharged or gassed up, Nokian Tyres is here to support your adventure. The journey to a greener future is a long one, but we’re in it for the long haul.  

Learn more at NokianTires.com/ElectricFit. 

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