This is Nokian Tyres
TOGETHER WE LEAD THE JOURNEY TO SMARTER DRIVING
Nokian Tyres' purpose is to make the world safer by reinventing tires, and how they are made, over and over again - a safer place to drive, work and live now and for generations to come. Inspired by our northern heritage, we develop and manufacture premium tires for passenger cars, trucks and heavy machinery with sustainability at the heart of all our operations. We are some 3,800 people with net sales of EUR 1.3 billion in 2024. Our Vianor chain in Europe and the Nordic countries provides tire and car services for drivers. Together we lead the journey to smarter driving for people and for businesses.
Nokian tyres in numbers
~1.46
Billion USD
Net sales at the end of 2024
~73
Million USD
Segments operating profit
3400
Professionals globally
55
Countries where our products are sold
We craft innovative tires for passenger cars, trucks and heavy machinery
As the world’s northernmost tire manufacturer, we produce safe, sustainable tires designed to work in all conditions. Our core markets are North America, Central Europe, and the Nordic countries, where we are the market leader in premium tires.
Nokian Tyres is listed on Nasdaq Helsinki.
Our production
We manufacture car tires in our factories in Nokia, Finland and Dayton, Tennessee, USA. In 2025, we started commercial production in our newest passenger car tire factory in Oradea, Romania.
Explore our factoriesOur factories
Factory in Nokia, Finland
The factory in Finland serves a dual purpose: tire manufacturing and product development. It is a key location for our centralized product development, prototyping and test runs.
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Factory in Dayton, US
The US factory began commercial tire production in 2020 and we have been steadily expanding its production capacity. The facility focuses on North American-specific car and pick-up truck all-season and all-weather tires.
Read moreFactory in Oradea, Romania
Building work for the Romanian factory started in early 2023, and commercial tire production began in 2025. The factory is the world’s first full-scale zero CO2 emission tire factory.
Read moreSince inventing the world's first winter tire in 1934, we've never stopped inventing
In 1934 we invented the world's first winter tire. Since then, we have continued reinventing safety. Each day we rethink, retry and challenge ourselves to do more and develop further upon, pushing the frontiers in everything we do over and over again.
Our testing
The premium quality, safety and sustainability of our tires derives from constant development and careful testing both in laboratory and in real driving conditions. We operate two tire testing centers in Finland and one in Spain, which allow for year-round tire testing.
Explore our testing
Our testing centers
Ivalo testing center
The winter tires’ true home can be found in Ivalo, Finland, north of the Arctic Circle. With more than 20 tracks covering about 700 hectares, we do on average 200 test runs in Ivalo weekly during the testing season.
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Nokia testing center
The test center in Nokia, Finland is located around the corner from the Nokian Tyres head office. At the test center, Nokian Tyres simulates almost all driving situations on northern roads from April to November.
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Spain testing center
Situated in Santa Cruz de la Zarza in Spain, the test center hosts 10 test tracks, including a seven-kilometer oval track. The center enables demanding tire tests on wet and dry roads throughout the year.
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