THIS IS NOKIAN TYRES
TOGETHER WE LEAD THE JOURNEY TO SMARTER DRIVING
Nokian Tyres' purpose is to make the world safer by reinventing tires, and how they are made, over and over again - a safer place to drive, work and live now and for generations to come. Inspired by our northern heritage, we develop and manufacture premium tires for passenger cars, trucks and heavy machinery with sustainability at the heart of all our operations. Our Vianor chain provides tire and car services. We are some 3,800 people with net sales of EUR 1.3 billion in 2024, and together we lead the journey to smarter driving for people and for businesses.
Nokian tyres in numbers
1.2
EBN Net sales at the end of 2023
65,1
Segments operating profit, MEUR
3400
Professionals globally
55
Countries where our products are sold
We craft innovative tires for passenger cars, trucks and heavy machinery
As the world’s northernmost tire manufacturer, we produce safe, sustainable tires designed to work in all conditions. Our core markets are the Nordic countries, where we are the market leader in premium tires, as well as North America and Central Europe.
Nokian Tyres is listed on Nasdaq Helsinki.
Our production
We manufacture car tires in our factories in Nokia, Finland and in Dayton, US. In early 2025, we start the commercial production in our new passenger car tire factory in Oradea, Romania.
Explore our factoriesOur factories
Factory in Nokia, Finland
The factory in Finland serves a dual purpose: tire manufacturing and product development. It is a key location for our centralized product development, prototyping and test runs.
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Factory in Dayton, US
The US factory commenced commercial tire production in 2020 and we have been steadily expanding its production capacity. The facility focuses on North American-specific car and light truck all-season and all-weather tires.
Read moreFactory in Oradea, Romania
The building work for the Romanian factory started in early 2023. The factory will be the world’s first full-scale zero CO2 emission tire factory.
Read moreSince inventing the world's first winter tire in 1934, we've never stopped inventing
In 1934 we invented the world's first winter tire. Since then, we have never stopped reinventing safety. Each day we are ready to rethink, retry and challenge ourselves to do more and develop what we have invented, pushing the frontiers in everything we do. Over and over again
Our testing
The premium quality, safety and sustainability of our tires is based on constant development and careful testing both in laboratory and in real driving conditions. We operate two tire testing centers in Finland and one in Spain, which allow for year-round tire testing.
Explore our testing
Our testing centers
Ivalo testing center
The winter tires’ true home can be found in Ivalo, Finland, north of the Arctic Circle. With more than 20 tracks covering about 700 hectares, we do on average 200 test runs in Ivalo weekly during the testing season.
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Nokia testing center
The test center in Nokia, Finland is located around the corner from the Nokian Tyres head office. At the test center, Nokian Tyres simulates almost all driving situations on northern roads from April to November.
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Spain testing center
Situated in Santa Cruz de la Zarza in Spain, the test center hosts 10 test tracks, including a seven-kilometer oval track. The center enables demanding tire tests on wet and dry roads throughout the year.
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