It’s Time to Relearn Everything You Thought You Knew About Tires

Whether you’re embarking on the morning commute or adventure of a lifetime, your journey is just as important as the destination. Yet one crucial part of every drive is often overlooked — your tires. They support you through every mile, helping you safely navigate the twists and turns of the road. They’re more important and complex than you may think. It’s time to hit reverse and get to know your wheels.

More Than a Pretty Pattern

The tread on your tires isn’t just for decoration. It gives your ride the extra traction it needs. Whether cruising dry highways or splashing through puddles, tread helps you maintain your grip on the road. It supports your journey, rain or shine, rocky or smooth. Regularly checking your tires’ tread depth ensures they’re ready to keep you safe and connected to the road.

All-Season Tires Often Aren’t

You probably grew up thinking all-season tires were built for driving in all four seasons. Unless you live somewhere pretty far south, that isn’t necessarily the case! All-season rubber compounds aren’t built for sustained temperatures below 45 degrees Fahrenheit (7 Celsius). That’s because the rubber hardens in cold temps and becomes less responsive to the road. If you’re looking for a true year-round driving solution that works well in heat, rain and snow, consider a set of all-weather tires – a small naming difference, but a big difference on the road.

Nokian Tyres WR G4
Nokian Tyres all-weather tires, like the Nokian Tyres WR G4, are certified for winter use (unlike all-season tires).

Tires Are High-Tech Safety Devices

Tires are way more than just round pieces of rubber. Within every wheel exists a symphony of carefully curated components – dozens of them! What goes into your tire has a large effect on your ride. Stronger sidewalls means tougher tires that are less susceptible to damage – Nokian Tyres infuses our products with blowout-resistant Aramid fibers, the same material used in protective vests. We’re so confident in those tires’ strength that we sell them with a Pothole Protection warranty. And that’s one of many examples of ways tiremakers like Nokian Tyres engineer tires to meet every possible need on the road. Tires aren’t just black rubber circles.

Nokian Tyres Outpost nAT
The Nokian Tyres Outpost nAT enables you to extend your adventures, with Aramid fibers protecting your tires from cuts and punctures.

Cutting Costs and Carbon

Economical driving isn’t just saving money at the gas pump. It also helps save the environment. Tires with lower rolling resistance don’t only improve your fuel efficiency, but also your impact on the planet. The right set can reduce carbon emissions and costs, keeping the green where it belongs - in your wallet.

Tires carry you throughout your journey, making a good drive great. It’s time to give your wheels the credit they deserve. With the right set, you can extend your adventure with confidence. You just need to know what to look for. Nokian Tyres products are safe and sustainable, supporting you on every drive. With tough Aramid Technology and low rolling resistance, our tires are made to maximize your experience on the road.

Visit our dealer locator to join the Nokian Tyres family and upgrade your drive.

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