It’s Time for Your Tires’ New Year’s Revolutions

No, that title isn’t a typo.

As the calendar spins into a new year, your tires are about to revolve to some cool places. Are they ready?

Here are some New Year’s resolutions you should make if you want to increase the likelihood of safely navigating your journeys in 2024.

Hit the Gym

Are your tires strong enough to face everything coming their way this year? They may get tested soon, because potholes are at their worst in winter and spring.

The first thing you can do is inflate your tires to their recommended level. That’ll decrease the chances of blowouts and irregular wear.

But while you’re down there, evaluate whether you’re driving the right tires in the first place. Some manufacturers infuse their tires with special materials that make them more durable. For instance, Nokian Tyres puts Aramid fibers – the same material used in bulletproof vests – in the sidewalls of the latest generations of our tires. That gives them Pothole Protection that’ll get your new year off to a confident start.

Nokian Tyres Aramid Technology
Nokian Tyres Aramid Technology helps to protect your tires against potholes and road hazards. 

Improve Diet

Healthy choices start with the right ingredients. What goes into your tires is important. Not all tires are created equal. Some tiremakers go the extra mile to help their tires go extra miles.

Tires with hard compounds won’t be as responsive to the road in wintry weather, which is why we introduced the all-weather tire as a true four-season driving option. Its rubber remains effective even in frigid conditions.

Nokian Tyres was the first tiremaker to remove harmful high-aromatic oils from our tire compounds. Our rubber is sourced in line with our company’s core value of sustainability, and we’re on a quest to make tires that consist 50 percent renewable or recycled materials by 2030.

Nokian Tyres Green Step Concept Tire
Learn more about Nokian Tyres' Green Step Concept Tire

Cut Back on Spending

Did you know your tires can help you save money?

Tires play a big role in fuel efficiency. If they have low rolling resistance – defined as the energy required to move a vehicle along the road – they’ll save fuel mileage, extend EV range and lower emissions.

More than 90 percent of Nokian Tyres products are in the lowest categories of rolling resistance. Because when tires are more efficient, the planet and your wallet both benefit.

January is a time for new beginnings. As you evaluate where your journeys will take you this year, start by riding on the right foundation.

To learn more about our tires and find a dealer near you, visit Nokian Tyres’ dealer locator.

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