Low rolling resistance tires

Nowadays, more and more car owners are concerned about their fuel consumption. Some are worried about the environmental effects of driving, while others think more about fuel costs. Either way, choosing the right tires with a low rolling resistance helps to make driving more economical and environmentally friendly.

Close-up of a moving tire on a blue passenger vehicle
The Nokian Tyres One all season tire family offers low rolling resistance.

Tire rolling resistance and fuel economy

Low-rolling resistance tires are also fuel-efficient tires. It takes great force to get your vehicle moving in the first place, and then more to keep it going. Your tires are the only point of contact with the road surface, so they play an enormous role in how much energy is required to move the vehicle. The more resistance there is for the wheels to roll, the more fuel is needed. Nokian Tyres has developed tires with low rolling resistance for years. Here’s how low rolling resistance tires help you save fuel:

Tread design

Nokian Tyres has successfully reduced the rolling resistance of their tires with specialized tread designs. Tires intended to provide better traction have a more aggressive tread design and, consequently, have higher rolling resistance. Finding the balance between economical driving and road safety is something that tire manufacturers should think about, and something that Nokian Tyres keeps top of mind during tire product research and development.

Small contact area

The tire’s contact area with the ground, or its footprint, also influences rolling resistance. Narrow tires have a smaller footprint and, therefore, have lower rolling resistance. Again, tire manufacturers must find the sweet spot without going too narrow with their tire design.

Lighter tire weight

Reducing the contact area is also one way to reduce the weight of a low-resistance tire. Lighter tires require less energy to roll, improving their fuel efficiency. Nokian Tyres Outpost all terrain tires are some of the lighter all terrain tire options on the market, while still meeting the needs of North American off-road enthusiasts.

Stiff sidewalls

By stiffening the tire’s sidewall, it is possible to prevent it from deforming under the vehicle’s mass. Preventing tire deformation also leads to lower rolling resistance and better fuel economy. Nokian Tyres Aramid Technology reinforces many of our products' sidewalls.

Rubber compound

The rubber compound used to manufacture the tire influences many of its qualities, including rolling resistance. Different rubber compounds are used in winter tires to prevent them from hardening in the cold and to provide better winter grip. Whereas compounds in all season tires are not developed to be as resistent to colder temperatures, since they are meant to be used in temperatures of 45 degrees Farenheit (7 degrees Celcius) and above.

Better fuel economy with premium tires

The main benefits of a lower rolling resistance include smaller fuel costs and reduced environmental impact of driving. Improved fuel efficiency means you get more miles with the same amount of fuel. Even if low-rolling resistance tires are generally slightly more expensive, you end up saving in the long run. Visit your local Nokian Tyres dealer and ask more about fuel-efficient tires with low rolling resistance.

Nokian Tyres offers all season tires, all weather tires, all terrain tires and winter tires that are designed to be low rolling resistance. Find a tire shop near you:


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